Moog guided CPM's acquisition of the Sun-Times in 2021, which created the largest local nonprofit newsroom in the country. CPM says the Sun-Times digital audience has increased by 70% since the paper dropped its paywall in late 2022. The merger has not been all smooth sailing due, in part, to lengthy contract negotiations with the Sun-Times guild.
The Sun Times will do very well as a non profit. They haven’t made a penny in decades. Also, it was very kind of them to point out that their digital footprint expanded when they dropped the paywall. No sh!t Sherlock!
A largely unasked question is becoming glaring: Is Illinois doing all it should to use artificial intelligence to make government cost less and work better? So far, the evidence says no.
The Sun Times will do very well as a non profit. They haven’t made a penny in decades. Also, it was very kind of them to point out that their digital footprint expanded when they dropped the paywall. No sh!t Sherlock!