Rivian’s Great EV Expectations Meet the Harsh Reality of Manufacturing – Wall Street Journal

Automotive Inc.’s factory in Normal, Ill., life is anything but. Shares have been hammered in recent months after setbacks on the factory floor, in one of the auto industry’s toughest operating environments in memory. Factories around the world routinely churn out models around the clock. About eight months after production on Rivian’s electric trucks started, executives recently marked a milestone in uninterrupted work days: The company’s plant ran at full speed for an entire 10-hour work shift for the first time.
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Curious Observer
3 years ago

Let’s go back to 1958 when Ford introduced the Edsel. Its oval grille inspired some wags to say it looked like an Oldsmobile sucking a lemon. The Rivian truck apparently took some design inspiration from the old Edsel when designing the head lights. The new truck kind of looks like two Oldsmobiles sucking lemons in a tight formation. I don’t know if it is a good truck and I will never know for sure, because it sure won’t fit into my budget. I spent a lot of time in the Bloomington Normal area and I wish Rivian and the all… Read more »

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