The CTA is on a campaign to win back riders. Who’s listening? – WBEZ (Chicago)

Chicago isn’t unique in its ridership decline. In fact, compared to other cities, the CTA’s numbers look more optimistic, transit experts said. On an average weekday in 2019 before COVID-19 was a household word, about 1.47 million people took CTA rail or bus. In September 2022, average daily ridership was around 900,000, according to agency reports, a 39% decline.
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Old Joe
3 years ago

I suggest Bernie Goetz’s guide for NYC Straphangers. Granted it’s an old read but parts are applicable to the CTA today.

nixit
3 years ago

Certain riders are gone forever. WFH has made a permanent dent in ridership. The lack of safety – or perception thereof – means women are not going to take the CTA off-hours. They’re probably gone forever too. Also, many transit-oriented folks have pivoted to cycling. You have to expect the expansion of bike lanes (especially protected ones) and going to drive CTA ridership down.

Ataraxis
3 years ago

Organizations that have a substandard service don’t “win back” customers until the service is fixed.

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