By: Mark Glennon*
Mayor Rahm Emanuel this week proposed a splendid idea for modernizing Chicago’s taxi hailing system and putting it on a level playing field with Uber and similar new services. His idea is to put out for bid the creation of a new dispatch system or app that would connect to all taxi fleets serving the city.
It’s such a splendid idea that it’s already built. A company named TripThru has been refining it over the last twelve months and is in the process of launching.
[Full disclosure: I have been doing some work with TripThru since it was founded and have a financial interest in it. So, forgive me for mixing news with self-interest, but this really is both.]
In fact, TripThru’s solution offers plenty of benefits beyond what Mayor Emanuel envisions:
• It’s a neutral hub that’s built to interconnect taxi and limo app and dispatch systems all around the world, not just in Chicago. As systems integrate with it, the app you carry will become universally functional.
• No new app needs to be built. Taxi companies have their own apps and there are plenty of good hailing apps out there from third parties such as Hailo, which is fairly popular in Chicago. The city does not need to go into competition with them. Let customers use the app they want. TripThru does not compete with them or any fleet. It’s just a B2B platform that runs in the background to make their apps more functional.
• No new dispatch system needs to be built. Most taxi and limo companies use dispatch software made by third parties like Mobile Knowledge and DDS. As with the app, there’s no need to build new dispatch software and compete with those companies.
• Because TripThru has an open API, the integration process between TripThru and any app or fleet is fairly simple.
• It leaves each taxi company, limo company and app provider in full control over selecting which other fleets to connect to, so they can make their own decisions about the quality and reputation of who they farm out rides to.
• It solves the problem of occasional excess demand. In bad weather or during other periods of high demand, taxi and limo companies sometimes cannot meet demand. If they are connected to TripThru, they can farm out rides when they have to.
• It doesn’t step on anybody’s toes. Because it is strictly B2B with no consumer interface, TripThru doesn’t compete for the relationship with customers.
The city needn’t be involved at all if it doesn’t want to be, and it certainly needn’t spend any money on this.
Send me an email, linked here, and I’ll connect you to the right folks at TripThru to talk about connecting an app or taxi company.
*Mark Glennon is Managing Director at Ninth Street Advisors in Chicago and founder of WirePoints
Ted was on The Chicago Way with John Kass and Jeff Carlin to discuss the proposed $5 billion lakefront stadium project proposed by the Chicago Bears & Mayor Brandon Johnson, why Chicago is struggling compared to other metro areas across the country, why the city might or might not go the way of Detroit, and more.
Some Illinois lawmakers continue to deny that covid aid and other federal stimulus bailed the state out of its fiscal mess. But a look at past and projected revenues from COGFA shows just how much the bailouts blew out the state’s revenues. And now that they’re over, how much harder it will be for Illinois revenues to grow.
Election integrity – both real and perceived – is essential to government’s legitimacy and stability. Illinois, like the rest of the nation, better fix its problems now.
Ted joined Dan and Amy to talk about Chicago’s latest bond offering, why Chicago’s dismal home value growth is due to poor policies, the next $70 million to be spent on migrants, the 9% salary hikes demanded by the CTU, and why Illinois lawmakers voting to stop Chicago’s selective enrollment schools from being closed is hypocritical.
Weekly crime statistics from the Chicago Police Department: Report through 4/21/2024.